From ASTHO & Public Good Projects
Rethinking vaccine communication: New insights for respiratory virus season
Sep 28, 2026 10:00 AM in Pacific Time (US and Canada)
Flu, COVID-19, and RSV may share a season, but the conversations around them are very different. This fall brings another challenge: A new mRNA flu vaccine is entering an information environment still shaped by the pandemic.
So what should health communicators do differently?
Join Dr. Natasha Bagdasarian, Chief Medical Executive for the state of Michigan; Jessica Malaty Rivera, Executive Director of the Infodemiology Initiative; Erika Bonnevie, PGP’s Senior Director of Research; and Megan Barber, PGP’s Editor-in-Chief, to unpack what we’re hearing and turn those insights into clear next steps for health communicators.
Drawing on new analysis from PGP’s Infodemiology Initiative, we’ll look at which conversations deserve attention, where common communication approaches may be missing the mark, and how public health can better respond to what people need.
Attendees will leave with five concrete ways to strengthen their health communications this fall.
